01 / Source
We start with what already exists — the site, the plans, and the first reference material.
Fig. 01 / Site context
Fig. 02 / Plan
Fig. 03 / Early massing
InputSite, plans, early materialSource · 01
02 / Direction
We define the experience before the look — who it is for, how it is used, and the material and light that carry it.
Material — warm limestone, matte oakLight — low desert sunRitual — water, heat, stillness
03 / AI Visualization
We build the world before a camera arrives — light, atmosphere and materiality, explored as real space.
04 / Development Previsualization
We transform plans, sketches, and early design materials into cinematic development sequences that show the project taking shape before it can be physically experienced.
Previz 01 / Groundwork
Previz 02 / Structure
Previz 03 / Interior
05 / Film
Deliverable — Cinematic concept filmThe finished piece — a cinematic concept film that lets guests and investors feel the place before it exists.
Lineage
RH Motion Pictures runs the camera and the cut. Forge Brands sets the direction. Forge by RH is where those sit on the same project.
08 / Inquiry